Some concepts included:
* the replace.properties location used by maven is parameterized to allow
for a build that does not modify the currently git tracked files
* package naming is updated along the lines of what was discussed on the
-dev mailing list and between committers at the Build a Cloud Day in Belgi
* package version pattern is updated (since we redo all package names,
we might as well drop the epoch)
Although this master branch doesn't contain 3.0.2 since we moved passed that
it didn't feel apprioriate to bump the version to 4.0.0 (yet).
This file should be updated to 4.0.0 at the point where we release 4.0
